Show 77 of The Engaging Brand is up and running. Remember, you don't need an iPOD to listen! You can listen on your computer or download to an MP3 player and subscribe so that you NEVER miss a future episode...all for FREE!Sign up at the bottom of the post.
Today's show is an interview with Gerry Lantz of Stories That Work who is a seasoned executive who contributed to the growth and success of such clients as Unilever, Hershey Foods, and Hasbro Toys among others. He now consults with corporations, communications companies, design firms, ad agencies, and executives in New York and Philadelphia. I have to thank Valeria Maltoni for suggesting this interview - thank you Valeria!
Gerry guides us through a simple 4 step process to turn any communication into a powerful story, to engage your audience or your team.
We also discuss how companies can make their sales more compelling to consumers, why storytelling works and can it work with culture initiatives. Don't miss a fascinating interview!
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Anna:
What a wonderful interview, thank you! I will be linking to it when Gerry and I have a change to talk about marketing stories.
Posted by: Valeria Maltoni | Apr 23, 2007 at 08:14 PM
Valeria
I loved talking with Gerry and we are planning another interview in May so watch out for the second instalment!
Posted by: Anna Farmery | Apr 23, 2007 at 08:49 PM
I take a different approach to the subject. On my blog "The Corporate Cynic" I concentrate on stories that showcase the "dark side" of corporations and bad leaders. These are real stories from my own thirty years in management. I believe that real events as retold by those that experienced them have a much greater impact on the reader. Each story has a moral. The point of the blog is this: If you want to run a good company or be a good leader, DON'T do what these companies and leaders do.
Posted by: Jerome Alexander | May 17, 2007 at 02:27 AM
Hey Jerome sounds interesting - will check it out
Posted by: Anna Farmery | May 17, 2007 at 06:50 PM