May 02, 2007

Show # 080 - Engaging the Generations Pt2

Show 80 of The Engaging Brand is up and running. Remember, you don't need an iPOD to listen! You can listen on your computer or download to an MP3 player and subscribe so that you NEVER miss a future episode...all for FREE!Sign up at the bottom of the post.

Today's show is the second part of the interview with Tamara Erickson the co-author of Workforce Crisis which looks at the forthcoming skill shortages and how to engage the 3 generations of existing workers. If you haven't listened to Show 79 - don't miss the first part of the interview that looked at mature workers and mid career people.  Tamara's blog is a fascinating insight into the changing demographics and her bio is impressive as well!

"Tamara J. Erickson is both a McKinsey Award-winning author and popular and engaging storyteller. Her compelling views of the future are based on extensive research on changing demographics and employee values and, most recently, on how successful organizations work. She has co-authored three Harvard Business Review articles and she is President of The Concours Institute."

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2 May 2007 21:01:30 | Pod Casts

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What makes a great present? It is my best mates birthday this weekend and I have just been wrapping her presents. It made me think about a leaders role with their employee. A successful career is a wonderful gift that you can deliver to your team.Yes it is true that will have a different meaning to each person - and it is important to remember and respect that - but let's have a look at how you could gift wrap the ultimate present to engage the team Wrapping - The wrapping has to be individual to the person...you wouldn't necessarily wrap a present in baseball wrap to your UK aunt! What "trappings" are they looking for to ensure that they are engaged at work. Do they want development, career challenges, flexible working, healthcare, home working....what is important to that individual and wrap the job with the relevant benefits. Scissors - Use them to cut the red tape around the job, cut the bureaucracy that drains the creativity. Sellotape- Use it to stick to your promises that you make to them both on recruitment and each day. Present - Understand what they want. Are they ambitious, happy to be in the background, focused on family now but want to come back to career later....the same present (career path) will not work for each person. To deliver the right one, you need to ensure that you know them as a person rather than a job number. Find out their tastes, their dreams, their hopes, their fears and then build the career around a shared vision. Personalised message - Personalisation is key. Treating each person with respect, with honesty and connecting at an emotional level will play great dividends. Use messages along the way through cards, through e-mails etc to show that you care about their career. Finally deliver the present in a timely manner, but most of all deliver it otherwise you will have one disappointed and disengaged employee.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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