May 26, 2007

Top Ways to Use the Web for Your Career I was not someone who grew up on the Web, I came to it late. But I believe the web is a fantastic tool to build a career. Here are some tips that I would share on how to use the Web to improve your career prospects I believe blogging is a fantastic tool to market your talent. Blogging allows you to share your ideas, share your talent, share your thinking in a honest and authentic way. Remember many large companies are using blogging to search for new talent, using it as a recruitment tool to spot the talent that will grow their business. So why not put your talent, your personal brand on the web? A "feed" reader is a must. I use Google Reader to keep up to date with the conversations on the web, to stay up to date with latest thinking and ideas that I can use in my day to day work. Networking sites. Great ways to make new friends, new contacts that both expand your mind and also your network. I really enjoy LinkedIn, especially the ability to post a question that you are seeking help with and also Google Groups on areas that I have an interest in. Again it is like having a free online support group that can inspire and develop you. Google Alerts. Another free tool that allows you to watch key phrases. I have them set up for my clients, my company and my industry topics - easy to keep up to date without having to read several papers and magazines. Podcasting is my key tool for my personal development. I have a list of areas that I want to build upon and learn about.....I can then find podcasts that deliver my own tailored development. There are many sites that you can use, don't worry about which site - concentrate more on what you are trying to achieve and then using the site regularly to achieve that goal. The key point is that you need an online presence - both so that you can be found, that you can find the companies that you want to work for and also so that you understand the new technology and how it is changing the workplace.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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