May 15, 2007

Show # 083 - Culture Building through Storytelling Show 83 of The Engaging Brand is up and running. Remember, you don't need an iPOD to listen! You can listen on your computer or download to an MP3 player and subscribe so that you NEVER miss a future episode...all for FREE!Sign up at the bottom of the post. Today's show is a further interview with Gerry Lantz of Stories That Work who is a seasoned executive who contributed to the growth and success of such clients as Unilever, Hershey Foods, and Hasbro Toys among others. He now consults with corporations, communications companies, design firms, ad agencies, and executives in New York and Philadelphia. We discuss how companies can use storytelling techniques during culture change initiatives, mergers and indeed acquisitions. Gerry gives many examples that illustrate the techniques and don't forget if you missed Show # 077 Gerry on that show explained more about how storytelling can help you and your business. Don't miss a fascinating interview! I also announce the winner of Lewis Green's new book is Vinu Shanker and have feedback from Dan the blogger at Idea Sellers. If you want to feedback on the show - record an audio message by clicking on the recorder on the right hand side of this blog or e-mail me at You may have noticed I have added a iPod link to all my shows (Left side of blog so that you can look back over the last shows and you can now listen on-line or subscribe to the show through Blubrry or iTunes If you like the show why not leave a review on your favorite directory site! Download our latest podcast or copy the address in the field below to your podcast software: Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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