Aug 22, 2007

Show # 105 - Creating a Consumer Experience

Show 105 of The Engaging Brand  podcast is ready just for you. To subscribe or listen on your PC now - both for free, I have written some instructions at the bottom of this post. No downloads are necessary if you are new to podcasts.

Today is an interview with C.B.Whittemore who is the Director of In Store Innovation at Solutia Wear Dated Carpet Fiber. She talks to us about how to create an environment that expresses your brand and also engages the consumer. She talks about how we need to think about culture, colours, display and also how to walk in the consumers shoes. C.B refers to the book The Experience Economy which you can review here. Check out C B's blog - Flooring the Consumer for more wonderful insight.

C.B. is also a co author of the Age Of Conversation a book that I contributed to, that brought ideas from around the world (100 bloggers) on all areas of conversation. All profits will be donated to the childrens charity Variety. To order a copy now click on the link at the side of the blog or visit the website Age of Conversation.

If you enjoy the show then you can always Juice it at Blubrry!

If you have feedback on the show or want to contribute to the new leadership tip section then record an audio message by clicking on the recorder on the side of the blog or e-mail me at [email protected]. Also, you can join the conversation over on the Facebook group for The Engaging Brand.

How can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software via Blubrry or

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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22 Aug 2007 16:00:19 | Pod Casts

3 Comments

C.B. Whittemore

Thank you, Anna, for making this a fun and memorable experience!

Posted by: C.B. Whittemore | Aug 23, 2007 at 03:15 AM

Sallie Goetsch (rhymes with

I've spend enough time in Italy to assure you that there's nothing remotely Italian about Starbucks: not the atmosphere, not the service, and definitely not the coffee! Though I doubt most Americans would want to drink their coffee standing up at a bar, as Italians frequently do in the mornings, nor tolerate the general crowding-rushing-shouting of such a place.

When Starbucks started invading Northern California, friends of a small local chain of coffee shops started printing up bumper stickers that said "Friends don't let friends go to Starbucks." They've pushed out a lot of local cafes. I think it's important to be aware that their brand stands for more than one thing.

Posted by: Sallie Goetsch (rhymes with | Aug 26, 2007 at 02:15 AM

Anna Farmery

Read this out in the next show - let's see if we get any comment from Starbuck groupies!

Posted by: Anna Farmery | Sep 02, 2007 at 11:20 AM

The comments to this entry are closed.

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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