Aug 22, 2007

Show # 105 - Creating a Consumer Experience Show 105 of The Engaging Brand podcast is ready just for you. To subscribe or listen on your PC now - both for free, I have written some instructions at the bottom of this post. No downloads are necessary if you are new to podcasts. Today is an interview with C.B.Whittemore who is the Director of In Store Innovation at Solutia Wear Dated Carpet Fiber. She talks to us about how to create an environment that expresses your brand and also engages the consumer. She talks about how we need to think about culture, colours, display and also how to walk in the consumers shoes. C.B refers to the book The Experience Economy which you can review here. Check out C B's blog - Flooring the Consumer for more wonderful insight. C.B. is also a co author of the Age Of Conversation a book that I contributed to, that brought ideas from around the world (100 bloggers) on all areas of conversation. All profits will be donated to the childrens charity Variety. To order a copy now click on the link at the side of the blog or visit the website Age of Conversation. If you enjoy the show then you can always Juice it at Blubrry! If you have feedback on the show or want to contribute to the new leadership tip section then record an audio message by clicking on the recorder on the side of the blog or e-mail me at [email protected]. Also, you can join the conversation over on the Facebook group for The Engaging Brand. How can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software via Blubrry or 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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