Sep 13, 2007

Show # 110 - Wait Marketing Show 110 of The Engaging Brand podcast is ready just for you. To subscribe or listen on your PC now - both for free, I have written some instructions at the bottom of this post. No downloads are necessary if you are new to podcasts. Today's show is discussing Wait Marketing with Prof.Diana Derval . Diana discusses the 6M strategy of communicating to potential customers. Diana explains how people are becoming impatient with waiting and often they are very open to receiving marketing messages to entertain them during this downtime. We discuss the marketing concept from an external brand perspective and also how leaders could use wait marketing internally, to engage employees. Find this book and others that I recommend at The Engaging Brand bookstore. Remember to hop over to The Engaging Brand facebook group - and add your thoughts to the conversation! If you enjoy the show then you can always Juice it at Blubrry! or review on iTunes If you have feedback on the show or want to contribute to the new leadership tip section then record an audio message by clicking on the recorder on the side of the blog or e-mail me at [email protected]. How can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here and it will take you to the podcaster news page. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following 4) Or if you don't want to subscribe, just want to listen to this show as a one off the go to the podcast page and click download to save to your computer. Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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