Feb 13, 2008

The Leadership Promise We hear people say that brands are promises, I prefer to say that brands are delivered promises, over time. When we think of personal brands, an important part is that delivery of your promises...because if they are not delivered then they become lies...and no one likes a liar, do they? When I work in businesses, the biggest disappointment centres around broken promises - even simple promises like getting back to people, or hitting a deadline, or not delivering on development. Strong employer brands tend to have strong personal brands running them and guess what...strong employer brands tend to have strong consumer brands. We live in a world of connections - a world when lies are liable to go viral, a world when the promise can be connected visibly with the failed delivery. Making promises means nothing if YOU don't follow up on that promise, even if it why you cannot do something. If you want to create a personal brand that delivers a premium salary...here are 2 simple steps Use promises wisely. Promise only what you know is possible, and work hard at moving it from possibility to a reality. Communicate throughout, think of it as Project Promise and give updates until delivery. If you promise and then cannot deliver...be honest. Talk it through with the person involved and find a way together of coming up with a new solution that will still create value in their life. Leadership is about truth, leaders who succeed promise and deliver or promise and explain....
Social Media Telesummit 2008 For any of you out there looking for inspiration on how social media can form part of your engagement strategy and/or make money then check out the Social Media Telesummit being held by Leesa Barnes. Leesa has put together an amazing schedule Here is the schedule - including yours truly on 25th at 2pm! Schedule (All times are Eastern Time) Day 1 - Wednesday February 20, 2008 12:00 Welcome Message by Leesa Barnes 12:30 Opening Keynote by Ramon Williamson 13:30 Future of Social Media Panel Discussion Day 2 - Thursday February 21, 2008 12:00 Using Social Media and Premium Content to Create New Profits Centers for Your Business with Jason Van Orden 13:00 Branding and Blogging: The “New” Success Secret for Attracting More Clients and More Money with The Blog Squad 14:00 5 Ways to Use Social Media to Find & Create Your Next Joint Venture with MaryPat Kavanagh and Michele PW 20:00 Second Life: How to Build your Business Through Virtual World Participation with Kate Trgovac Day 3 - Friday February 22, 2008 12:00 How Any Time-Starved Person Can Produce a Quality Podcast Using the Power of Automation with Karin Hoegh 13:00 How to Create and Profit from Your Own Niche Focused Directory with Penny Haynes 14:00 How to Get Sponsors, Keep Sponsors, Report to Sponsors, and Make Money with Your Blog and Podcast with Paul Vogelzang 20:00 Time, Money, Sex (and Salvation): How to Turbo Charge Your Blog Posts, Podcasts and Sales Copy for Maximum Traffic & Greater Impact with Andy Wibbels Day 4 - Monday February 25, 2008 12:00 7 Reasons to Use Wordpress Blogs And Not Traditional Websites to Publish Content, Podcasts and Videos For Passion and Profits with Sherman Hu 14:00 Ways to Engage Customers, Vendors and Suppliers Through Social Media For Greater Profits with Anna Farmery 20:00 How to Get Social Media Buy-In from Your Boss, Company Management Team, Business Partner & Other Stakeholders with Kylie Johnson Day 5 - Tuesday February 26, 2008 12:00 Podcasting Riches: How to Make an Extra $75,000 to $360,000 a Year Using a Podcast with Scott Paton 13:00 5 Ways To Sell The Content You Once Gave Away For Free with Paul Colligan 17:00 Why RSS Is Not Enough: How to Automate Your Business & Deliver Your Message Using Autoresponders with Christina Hills 20:00 Blog Profits Blueprint: How To Turn Your Blog Into A Six-Figure Income with Yaro Starak Day 6 - Wednesday February 27, 2008 13:00 Building Your Online Personal Brand Beyond Social Networks, Websites or Blogs with Paul Copcutt 14:00 The Inner Secrets of Outrageous Marketing: How to Dominate Your Market Niche with Ron Rosenberg 20:00 Pricing, Positioning and Promoting Your Social Media Services with Scott Allen Day 7 - Thursday Febraury 28, 2008 12:00 7 Steps to Creating a Killer Virtual Book Tour that Will Explode Your Book Sales and Turn Your Book into a Bestseller with Tynisha Thompson 13:00 The 12 Biggest Blogging and Podcasting Blunders to Avoid When Nurturing Your Personal Brand Online...

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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