Apr 16, 2008

Power of Conversations, Power of Learning World I love you, truly love you...I have had the best day interviewing people for the podcast (Watch out for an interview with a business psychologist, Alison Hardingham on conversations and with Bob Burg on The Laws of the Go Giver over the next few weeks...) My mind feels inspired, feels full of ideas...why? because these people were beacons of how important giving is, in relation to the art of inspirational leadership....some thoughts Is life really a learning event or an unlearning event...unlearning all the bad habits that we pick up during our life? Conversations work when you want to learn from the other person, not teach or inform the other person No one can waste your time. Only you can waste your time. The most valuable gift you have to offer is you. How speaking to people - really listening to what they are saying - expands your mind...it is like a personal mind massage. Social media is not about merely "joining the conversation"...it is about listening then adding value to the conversation. The actual price relates to the tangible, the perceived value relates to the intangible. When you receive graciously, you are indeed giving...giving respect to the other person, giving the chance for other people to create value. Don't underestimate the power of receiving. My personal goal each day is to try and fill another brain cell - I find it a challenge to think that we only use 5% or less of our brain...I hate wastage so I want to fill it with as many experiences, events, emotions, information as possible. Learning to the brain is the ultimate personal training system...turning muscle into real life experiences
Does Your Brand Look Great Naked? No jokes about my personal brand, look I am over 40 what do you expect :) One test for great brands is that behind all the marketing whether traditional or social media, what does the "naked brand" look like? How great is the brand offering? Does it stand in its own right as an experience that fulfils a need in the market? Does the beauty stand out in the competitor's crowd? Are you fending off the ageing process by a brand health check....do you keep working on the product so that it retains its youthfulnesss? Does the naked brand reflect the truth of the advertising? Does the naked brand have good manners in every interaction with the consumers? Most people, most things can look good when "made -up in public", however, the consumer will experience the brand in it's nakedness - at home, at work, at play. The brand has to stand in its own right without the make up of conversational marketing, advertising, logo's etc In an age of social media, engagement comes when the person loves the naked brand. Engagement comes when you break through the barriers of advertising or marketing, to experience the real beauty - and you still love the product. No amount of social media will hide an out of shape, out of date offering. When I think of internal brands and leadership, once the corporate clothes of words, of inspirational speeches, of promises are torn away....employees will only engage if the raw naked brand of day to day life is an embodiment of all that has been said....

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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