Apr 16, 2008

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Show #158 - Escaping the corporate rut Show 158 of The Engaging Brand podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - it is all explained at the end of the post. Today we are talking to Eric Pennington who has written Waking Up In Corporate America and also writes the blog Epic Living. His book looks at 7 steps to move from feeling in a rut in your job to finding career and life happiness. Here are some of the topics that we cover How life is a growth event The balance between having a comfortable balanced life and feeling bored How Eric's corporate life left him "broken" Transformation happens when recognising the power of your personal influence Success is waiting for us to give the command How you know what matters in your life Why we focus on intangibles for happiness What creates the motivation to change - "If you are OK with being OK, then you will no have the motivation to change If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. How can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here and it will take you to the blubrry page. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”
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Imagine a world without imagination A prominent leader said to me today, imagination is for children...practical ideas are for adults...hmmm not sure how you get the ideas without imagination. It got me imagining a world Where we worry less about terms like Web 2.0, Podcasting, Social Media and more about how we can use technology to help change the world for the better... Where we talk about verbs rather than functions.....conversations vs marketing, value vs finance, hearts and minds rather than HR, creating experiences vs sales Where we can interact with the web with all 5 senses....taste food before we buy, smell perfumes, touch clothes.... Where we love searching for the truth according to the person rather than the illusive objective, one truth that doesn't exist Where we enjoy what we have, rather than what we haven't Where we learn to use the other 95% of our brains...phew could you imagine the effect! Where we give more than we take Where we all play angel advocates with ideas.... Where we move from the world being "flat" to the world being 3D Where we move from reviewing performance to creating legacies Some may seem far fetched....but then my Nana remembers not having food during the war, women not having the vote, no central heating, TV's or no Web and can you believe it ....even a world without mobile phones! Imagination lies at the evolution of the world, imagination is a precious resource, imagination is a skill we were given at birth and yet the world tries to remove through socialisation - forgetting how it can be used for the power of good.....how much do you value imagination for yourself, your friends, your team, your customers...when did you last time dream or let others dream?

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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