May 05, 2008

Show #162 - How Giving Can Create Brand Success Show 162 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - it is all explained at the end of the post. Today I am talking to Bob Burg the successful co-author of The Go Giver. You can find out more about the Go-Giver and download the first chapter for free at the Go-Giver site. I love business books that are based on stories, and this book takes an example of a young professional who is facing the business challenge of how to hit his monthly goals. What is the business secret to creating consumer advocates for your brand, how do you build a successful business. We discuss What is difference between price and value? How you grow your income Does success breed success in business? Is it easier to be a "giver" when you are already successful? How important is your personal influence? The importance of authenticity in business success The importance of receiving, the value you give another person by allowing them to give to you. A discussion on feedback as a leader If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or hop over to Facebook group for The Engaging Brand. How can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here and it will take you to the blubrry page.Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”
Top 5 Reasons Employees Felt Valued I was digging through some letters from employees that I received after taking over an underperforming department and turning the performance from the worst in the company, to the best within 12 months. Here are the top 5 reasons for the change in the level of employee engagement Anna walking around and talking to us, like real people. Talking to us about the issues and taking action. The fact we are thanked for working hard, working overtime and management now recognize our contribution. We now have a clear idea how we contribute to the company's success. We are listened to, if we have to live with a situation it is explained to us why. There is a fun side to work. Targets are now not just numbers but themed for the month, team briefings are themed and managers now smile and take the time to have a joke. Interesting that none were related to pay, none were related to huge changes. Just outside the top 5 was development. New and existing employees were put through development plans and monthly training. All of this delivered in house at no cost. The improved performace dropped £1million to the bottom line....not a bad return on investment ratio! Often people think that employee engagement needs money, needs large budgets. Obviously money helps! However, in my experience feeling values is about day to day interaction with managers and leaders. How people are dealt with, how they are treated as individuals. Employee engagement sounds a grand reality it is treating people with respect and like the talented adult that they are....

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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