May 02, 2008

Show #162 - How Giving Can Create Brand Success

Show 162 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - it is all explained at the end of the post.

Today I am talking to Bob Burg the successful co-author of The Go Giver. You can find out more about the Go-Giver and download the first chapter for free at the Go-Giver site. I love business books that are based on stories, and this book takes an example of a young professional who is facing the business challenge of how to hit his monthly goals. What is the business secret to creating consumer advocates for your brand, how do you build a successful business. We discuss

What is difference between price and value?

How you grow your income

Does success breed success in business? Is it easier to be a "giver" when you are already successful?

How important is your personal influence?

The importance of authenticity in business success

The importance of receiving, the value you give another person by allowing them to give to you.

A discussion on feedback as a leader

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

How can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here and it will take you to the blubrry page.Then press the play button!

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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2 May 2008 11:53:17 | Pod Casts

2 Comments

Maria Elena Duron

Anna,

You have an amazing podcast which I've enjoyed listening to for quite some time. So, I'm delighted to have found your blog.

This was a great interview and really embodies the spirit of giving in networking.

Well done - great interview!
Thanks,
Maria Elena Duron

Posted by: Maria Elena Duron | May 05, 2008 at 06:19 AM

Anna Farmery

Maria - thank you so much for stopping by with the feedback. I do the late night editing as a way of giving back to the business world which has been so good for me...great to hear that people are gaining such value from it

Posted by: Anna Farmery | May 13, 2008 at 07:36 PM

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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