May 29, 2008

Show #168 - How IT Can Add Value and Engage Business

Show 168 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

I am joined by Ade McCormack of Auridian who has just written The IT Value Stack which gives a framework into how IT needs to evolve to from a cost to a value creator. You can visit his IT Value Stack blog here.  He talks about how to engage IT and also how IT can engage with the business. We cover

  1. How the role of service departments is changing within business
  2. Why IT should be part of the strategy setting
  3. The balance between strategic and day to day delivery of IT
  4. Is social media increasing the knowledge of consumers of IT and is this a benefit or a drawback for IT departments
  5. How people need entwine strategy, process and people
  6. How the skills sets are changing for the IT department
  7. The importance of technology management
  8. How to engage IT people to improve the service level
  9. How IT can help with knowledge management
  10. What is the difference between an IT department in the corporate world and the innovative start ups from Silicon Valley
  11. Could the web kill the IT department in the future

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or hop over to Facebook group for The Engaging Brand.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here and it will take you to the blubrry page.Then press the play button!

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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29 May 2008 12:19:24 | Pod Casts

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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