Jun 19, 2008

Business Ignores The One Free Engagement Tool

Business struggle to come up with the shiny new product, find new talent...yet the more I talk with friends, clients I really feel that there is a gap in the market for a company to provide the one thing that seems to be missing....meaning

People want

  • Meaning to their work
  • Meaning to their life
  • Meaning to their relationships

Meaning to their work

I keep hearing the phrase..."it is just a job now, they don't care about me, all they care about is covering their backs". That is sad. A business needs people, people are the engine for creativity, productivity, and yes...profit. So how do you add meaning

  • By seeing them as a whole person not as "en employee"....doing it, not just meaning to!
  • By linking what they do each day to how they create value to the business...doing it, not just meaning to!
  • By understanding their strengths and playing to them....doing it, not just meaning to!
  • By recognizing achievement, hard work, solutions....doing it, not just meaning to!
  • By defining what is expected of them, how you will support them in succeeding and clear success measurements....doing it, not just meaning to!

This busy global village can leave people feeling confused. Confused about the real meaning of life. The role of leaders is to work with their teams to bring meaning to part of their lives...by bringing meaning you create a culture in which engagement can flourish.

19 Jun 2008 20:27:07 | Employee Engagement

3 Comments

Luc Debaisieux - mindblob

Excellent gem post Anna, thank you.

"...by bringing meaning you create a culture in which engagement can flourish" - wow! I believe that this is "GOLD".

Posted by: Luc Debaisieux - mindblob | Jun 20, 2008 at 10:12 AM

shakti bajpai

The engagement tools given here are simple but can be of immense importance for the organizations to increase productivity as well to descrease turnover of their employees

Posted by: shakti bajpai | Jun 24, 2008 at 06:10 AM

@Stephen

I hear you. In fact, I have been thinking about this very topic for three days, and have decided to do something about it. Something kinda drastic.

Posted by: @Stephen | Jun 25, 2008 at 12:23 PM

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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