Jun 28, 2008

Show #175 - Talent as a Competitive Advantage

Show 175 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

I talk with Ed Lawler who is a Director of the Center for Effective Organisations at the University of California. Ed was named as one of the country's leading management experts by Business Week magazine and we discuss

  • Human capital is not just a talent issue
  • What is talent?
  • How easy is it for a traditional company to start putting people at the core of their strategy?
  • How IBM changed their human capital strategy
  • Why does business put huge emphasis on design externally but not on designing their internal structure?
  • Leadership is an organisational capability not about gifted individuals
  • How to become a human capital centric organisation
  • What is the Star Model for Human Capital organisations?
  • The importance of identify
  • Why financial budgets should not be emphasised, that they should be used to give feedback on core competencies rather than running the business?
  • The importance of building the company on degrees of separation from the customer

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here and it will take you to the blubrry page.Then press the play button!

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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28 Jun 2008 14:39:31 | Pod Casts

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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