Jul 28, 2008

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Show #181 - Role of Traditional Advertising Show 181 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial! When I was in New York earlier this year, I was lucky enough to meet Jonah Bloom Editor of Advertising Age and the Advertising Age team at their offices. I wanted to get Jonah on to the show to discuss the role of "traditional" advertising vs new media in 2008. I ask Jonah about Is traditional advertising dead? What role does traditional advertising have in 2008? Has the meaning of the word traditional changed - what is new and what is traditional advertising and marketing? Is there a danger to society from the reduction in advertising and marketing investment on the TV and Radio channels? Has traditional advertising evolved because of new media? Is it more emotional? How is interactive "traditional" advertising evolving as an engagement tool? What lessons are there for new media to learn from Television and traditional advertising? Traditional advertising is still up although slowly at 1.7% - is that a sign that traditional advertising still achieves the rate of return required? How Dove is an example of how traditional companies are evolving the message from "tell and sell" to creating a community on traditional channels And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :) If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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