Jul 18, 2008

5 Thoughts on Social Media Burn Out This week on The Podcast Sisters - due up tomorrow - we were discussing how our usage of social media has changed. It made me think about this idea of how people can easily become bored today and how it is important, that both as an individual and as a company, we fuel our own enthusiasm. Here are some ideas Don't throw the baby out with the bath water! Sometimes over usage leads to boredom. If that is you, then just take a break....don't fall out of love with the technology because you are tired, let absence make the heart grow fonder :) Keep changing your feeds, adding new friends, keep finding new inspiration. I use new social sites to find new people, with new ideas to follow. That way I am joining new and varied conversations each day. I always keep a core, but around that loyal core I try and find new insights, new ideas. Change the format. For instance, experiment with different formats for posts or podcasts. Change the time when you are producing your work. Sometimes it is the routine that tires you, not the specific work. Remember why you are using social media. Go back to the basics of why it was important to you. If that has changed, then change how you work with the technology, of it hasn't then remind yourself of the dream you had when you first started. Then build a new action plan of how to make that dream a reality. Sometimes you have just lost sight of the dream..... Distinguish between how you are moving on as a individual and where you are as a company. Sometimes you are evolving quicker than the company. At that point try to stand back and separate the two......experiment as an individual to keep the passion burning and then use the lessons to see how that can build the brand. See the excitement in the how, not the what.... I think there is often this desire in society for everyone else to sort out the boredom - but we do need to work at it ourselves. It is also important to remember that in that boredom lies a business opportunity! If you can keep help your consumers, if you can stave off that boredom by delivering new, fresh content....then you will be providing a solution to the consumers need :)

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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