Jul 18, 2008

Show #179 - Steps to Building a Personal Brand Pt1

Show 179 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial!

Today I talk with Sherri Thomas who is an international speaker and career coach, she has just written a book called Career Smart : 5 Steps to Powerful Personal Brands. As the interview ran a little longer, I have split it into 2 shows. I will post the second part next week, once the second show goes up then the first person who sends me a link to how they are building a powerful personal brand on line will win a copy of the book!  

In this first part we talk about

  • Is personal branding about skills and knowledge or behaviours?
  • Are personal brands more successful when they are the true you?
  • A discussion around how celebrities manufacture their personal brands
  • Why do people say they are different at work than at home?
  • How do you build a personal brand and career whilst still staying likable!
  • What is the first step to building a personal brand?
  • Is personal branding about building on strengths or eliminating areas of development?

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here and it will take you to the latest podcast. Then press the play button!

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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18 Jul 2008 18:51:43 | Pod Casts

5 Comments

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Posted by: Pippo Link | Jul 19, 2008 at 05:16 PM

Chris

I think an interesting challenge is how to build a personal brand that is consistent with the organisation you work for. For example a number of people maintain blogs that reflect their views (and their personal brand) but are also business related and also represent their organisation. Often there can be a sort of tension between the two!

Chris
http://learn2develop.blogspot.com

Posted by: Chris | Jul 20, 2008 at 04:12 PM

Manoj Ranaweera

Just came across you through Steve Livingston's twitter followers list. I have been thinking about manoj ranaweera (me) as a brand. Few years ago I hardly knew anybody. Now people seem to recognise me. At present, I have no idea:

- my brand is positive
- my brand is negative
- what my brand stands for
- what is my brand is associated with

The reason I stated about is:

- I am excited about creating a much interactive ecosystem for digital entrepreneurs in the North (www.nwstartup20.co.uk, part of eveo Ltd)
- I run www.edocr.com (my second startup) - edocr Ltd
- I am an active networker

From everything I do, what contributes most to developing my brand, whilst I am also building two brands, edocr and Northern StartUp 2.0. People in the industry seem to have heard of all three.

All above makes bit of brand confusion at present. But brand equity ultimately need to be measurable.

Just wonder whether you have any thoughts about above.

Posted by: Manoj Ranaweera | Jul 21, 2008 at 06:24 AM

Anna

Manoj - you sound busy! I think there are some basic things that I would do - for instance do you have google alerts and technorati alerts set up for your name and your company?

But most of all I would think about what you are trying to achieve, what would be success for you? What would be positive, what kind of brand do you want to build...then you can use various tools to measure progress against those objectives. If you want to email me feel free at [email protected]

Posted by: Anna | Jul 22, 2008 at 07:12 PM

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5 Thoughts on Social Media Burn Out This week on The Podcast Sisters - due up tomorrow - we were discussing how our usage of social media has changed. It made me think about this idea of how people can easily become bored today and how it is important, that both as an individual and as a company, we fuel our own enthusiasm. Here are some ideas Don't throw the baby out with the bath water! Sometimes over usage leads to boredom. If that is you, then just take a break....don't fall out of love with the technology because you are tired, let absence make the heart grow fonder :) Keep changing your feeds, adding new friends, keep finding new inspiration. I use new social sites to find new people, with new ideas to follow. That way I am joining new and varied conversations each day. I always keep a core, but around that loyal core I try and find new insights, new ideas. Change the format. For instance, experiment with different formats for posts or podcasts. Change the time when you are producing your work. Sometimes it is the routine that tires you, not the specific work. Remember why you are using social media. Go back to the basics of why it was important to you. If that has changed, then change how you work with the technology, of it hasn't then remind yourself of the dream you had when you first started. Then build a new action plan of how to make that dream a reality. Sometimes you have just lost sight of the dream..... Distinguish between how you are moving on as a individual and where you are as a company. Sometimes you are evolving quicker than the company. At that point try to stand back and separate the two......experiment as an individual to keep the passion burning and then use the lessons to see how that can build the brand. See the excitement in the how, not the what.... I think there is often this desire in society for everyone else to sort out the boredom - but we do need to work at it ourselves. It is also important to remember that in that boredom lies a business opportunity! If you can keep help your consumers, if you can stave off that boredom by delivering new, fresh content....then you will be providing a solution to the consumers need :)

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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