Jul 15, 2008

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Show #178 How to add personality to your brand Show 178 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Rohit Bhargava who has written Personality Not Included. Rohit is one of the leading marketing bloggers - you can check out his Influential Marketing blog here and also check out the Personality Not Included website for loads of resources. I ask Rohit How do your reconcile a company of individual personalities with one corporate personality? Do corporate personalities mirror humans and have both good and bad aspects to them? Do you have to be attractive to show your personality or does your personality create the brand attraction? Do small businesses have an advantage? What are back stories and how can they help brand building? How you can make customers feel special by providing special insights In depth look at 3 different strategies - The UnWhatever Marketing strategy, The Fallibility Marketing concept and the Anti Marketer Marketing idea. Do corporate personalities change over time as with human beings? Was it an anti marketing technique to call the book Personality Not Included? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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