Aug 22, 2008

Show #186 - The Relationship Economy Show 186 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Jay Deragon, all about the new style relationship economy. You can download the book free of charge by clicking here for The Relationship Economy -Download RelationshipEconomy-eBookv.04.pdf I also include an audio comment from Simon Young who loves the new mac version of Go to meeting - if you want to hear the interview I had with Simon on creative communication techniques then you can listen here. What is the revolution of the relationship economy? Is social media enabling relationships or connections? The struggle of turning on line relationships into economic value? Is there a difficulty with making money through relationships with friends? Will people accept businesses making money from their on - line relationship? Is creating a relationship about gaining influence over behaviour? Are there global cultural differences that will complicate internet marketing? The difference between sharing information than sharing knowledge and how do businesses move from information sharing to knowledge sharing? Can businesses build relationships at an individual rather than the market level ? How do you create time within a business to invest in consumer relationships? Will consumers form cooperatives and cut business out of the loop, if companies don't join in the relationship economy? How the world will change as social networking increase across the population? And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :) If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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