Sep 17, 2008

Show #190 - How to Create an Encore Effect Pt2 Show 190 of The Engaging Brand leadership and marketing podcast is ready just for you and free, you don't need to download anything - all explained at the end of the post. If you enjoy the podcast show then why not vote for The Engaging Brand at the Podcast Awards for 2008. Don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the second part of a two part interview when we talk about How important is preparation and practice in developing leadership skills? The difference between practising and polishing your performance. Tips for creating time to spend on your development. Which comes first believing in yourself or others believing in you? Do we all have an opportunity to succeed? The power of influence in leadership and management 5 ways to learn and the difference between looking and observing as a management skill How you can learn from everyday life to develop your brand. How we can learn from personal friendships to take to our professional development If you liked this show you may enjoy another interview with Mark - Leadership and Extraordinary Customer Service And don't forget to try GoToMeeting for your 30 day free trial! If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”
Meetings and Corporate Diarrhoea I was having a conversation yesterday and it reminded me of a post I did a few years ago that I thought I would share with new readers. The conversation reminded me of one that I had with my dad a few years ago. He always felt that companies suffered from Corporate Diarrhoea nowadays! This was his tale of meetings in the modern world - anyone recognise this experience? Meeting (1) held to discuss urgent issue Meeting (2) to discuss action points from meeting (1) Meeting (3) to make decision - but you decide that not all action points have been followed up - so more time needed Meeting (4) to review action points from (3) Meeting (5) to discuss outcomes and possible decisions now action points completed Meeting (6) to review outcome of (5) after people have had time to think which decision needs to be made. Meeting (7) new member has now joined so you need to recap meeting (1) to (6) Meeting (8) needs to be rescheduled at last minute because of meeting pile up. Meeting (9) reviews latest position and decides that this is now urgent and at the next meeting the chair will present the final decision. Meeting (10) cancelled as competitor made their decision weeks ago, implemented it and has now taken the business from you. One member reports that the customer had felt neglected as meetings with them had been cancelled because of the need to attend the internal discussions. Meeting (11) turns to cost cutting and possible redundancy program due to loss of business Meeting (12) cancelled as 12 out of the 14 members of the team have been made redundant - as a chance to get rid of poor performers. Remaining 2 members use the afternoon to go and played golf as a way of relaxing due to the stress of recent events. Anyone recognise this? Internal vs external focus is a real issue. Compare this to Virgin who decided to take on British Airways - 13 weeks later the first plane took off. Could your culture have brought that off?

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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