Is 'better' enough for business?

A difference between successful brands or companies and average or under performing businesses, can often be one word

The latter strive to be better...and may or may not deliver it
The former strive to be different...and deliver it

I think that is also true for you. Do you aim to be better, or aim to be different?

I see that day by day we need to get better, however to have a successful career you need to stand out from other talent. Do you know your point of difference? Do you market your point of difference? Do you choose the company that suits that talent?