Sep 11, 2008

Show #189 - How to Create an Encore Effect Pt1 Show 189 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the first part of a two part interview when we talk about What do we mean by the encore effect? Does a performance build over time like a music performance, or is it different in a business world? We all live different roles in our lives, when do we need to be remarkable? How much does practice and preparation help create a remarkable life, or a remarkable personal brand? Is it remarkable in your judgement or in the judgement of others? In a world of social media, the irony of the word remark - able. How what we are wanting to achieve, is get people talking about you positively. How 'ordinary' people can be extraordinary. It is not about your job, background or title... Is it harder for a leader to be extraordinary? Is that the ordinary touch that makes an extraordinary leader? What is a performance development agenda? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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