Oct 14, 2008

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Show #195 How Conversations Go Wrong Show 195 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Holly Weeks who has just written Failure to Communicate - How Conversations Go Wrong and What You Can Do to Right Them. Holly is a communication expert and also teaches at Harvard University. We discuss In a world of mass communication and 24 hour communication - why do we need a business book on Failure to Communicate! Has the definition of communication changed with social media? How conversations work at different levels. The 3 traits of hard conversations - Combat Mentality, Emotional Load and Hard to Read - and how they are linked. How personality differences can affect the conversation outcome. What do we mean by looking for middle ground? Isn't that just a diluted conversation? How to resolve communication differences? The importance of self respect for both brand communication and personal communication? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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