Nov 22, 2008

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Show #203 - Marketing and the Need to Span Silos Show 203 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk with marketing expert David Aaker, who not only is the Vice Chairman of a strategy consulting firm, Prophet but also Professor Emeritus of Marketing Strategy at University of California, at Berkeley. David has written over 100 articles and 14 books giving him true "expert" status and I have just read David's new book, Spanning Silos so I wanted to discuss with him How the structure of silos has evolved. Are silos a good or a bad thing for business? Can you afford to outsource your marketing to a 3rd party these days? Are successful companies about the type of corporate structure or the leadership? Thoughts on matrix organisations Thoughts on the importance of the culture Which comes first business success or marketing success? How do companies balance the idea of brand standardisation and yet allowing freedom of ideas and freedom to adopt different cultural aspects? The balance between the rational benefits of the brand and the emotional sell to the consumers? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”
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Show 204 - The Power of Self Actualisation Show 204 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Jonathan Cunningham of LetsReflect.com about his inspirational personal story from despair to developing an online business. I met Jonathan through my writing at Widows Quest which is a blog dedicated to helping people through grief or major change in their lifes. You can follow Jonathan at Lets Reflect and here is a link to his mother who he mentions in the interview. We talk about How self actualisation helped turn his life around. The steps of self actualisation The importance of being grateful for what you have in your life, rather than what you haven't.... How to deal with employees who are feeling down and negative about life. The importance of goal setting and setting stretching targets in order to reach your full potential. The 'role' of 'role models' in your life. The need to reflect on your life to move forward and the process of reflection The importance of public commitment for your goals If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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