Dec 27, 2008

Show #211 - 12 Ways to Step into the Spotlight Pt 2 Show 211 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today is the second part of the interview with the unsuppressable, friend of the show Tsufit who wrote one of my favourite books of the year - Step into the Spotlight (Check out Show 159 for a discussion around the ideas in Step into the Spotlight) If you haven't heard the first 6 steps then listen to Show 210 here first! We thought we would have some fun around the theme of 12 days of Christmas and have 12 ways to create your own personal success in 2009. This is the second part of the interview and continues on from the previous show Here were the first 6 ways to step into the spotlight You are no one, until somebody hates you! Tell the truth Start a movement Speak in your own voice Position Yourself Find your story and connect it with what you are selling .....And today we talk about Learn how to tell your story well - don't be boring! Start your own fan club, start building your own audience - including lessons from Barrack Obama. Name everything. Aim high, start early and work hard to make it happen. Promote yourself from salesman to expert Leave them wanting more.... If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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