Dec 11, 2008

Podcast 208 - Truth and Lies About Why We Buy

Show 208 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!

Today I talk with Martin Lindstrom (Check out Show 118 as well when we previously looked at sensory branding in depth) about the research he undertook to understand how the brain reacts to marketing- fascinating insight! It is well worth checking out his website not only for the content but also how he engages all your senses. He has written about his research in a great new book called Buyology, and tonight we cover

  • What is "Buyology" and what the research taught us about consumer behaviour
  • The importance of combining the senses to create customer engagement
  • Which is the most important sense for marketing?
  • Why paying attention to more than one sense is key to marketing?
  • The role rituals play in consumer lifestyles
  • Neuromarketing for small business
  • How the logo is dead, long live the image!
  • Explore whether sex sells as part of your advertising.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button!

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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11 Dec 2008 22:57:45 | Pod Casts

1 Comment

J

You can find out more on this topic by seeing Martin Lindstrom live in person, presenting his Buyology Symposium - www.globalleadersevents.com/lindstrom

Posted by: J | Feb 18, 2009 at 12:24 PM

The comments to this entry are closed.

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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