Dec 01, 2008

When Drew's away for a marketing minute, Anna Will Play.....

Social media has been wonderful, yes for my business but more importantly for me, in the friendships I have made along the way.
One dear friend is Drew McLellan who is one of the best guys around. He is away on holiday and has asked some of his friends to write posts for his great blog The Marketing Minute - so if you want to check out my thoughts on branding, the profit and loss and measurement then check out my guest post on branding - here is a snippet of the blog post when I am talking about how Dad taught me to look at a profit and loss account

"And you know Anna, (my Dad went on to say) the profit and loss is not a picture of financial wealth, it is a picture of emotional, brand health."

  • Is the brand providing continuous perceived value - are sales growing?
  • Is the brand offering something different in the marketplace - is the margin healthy?
  • Do you have the right balance between creative and process efficiency? - Value added ?
  • Is your leadership and management team, leading, managing and engaging - Net Profit?"

Happy holiday Drew.....

1 Dec 2008 16:46:58 | Marketing

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The Tangible, Intangibles of a Brand? Brands are wonderful things - there are not many intangible "things" in this world that create as many jobs, profits and of course perceived individual value to the world. However, the concept of a brand amuses me in a way - after all, the only intangible part of a brand is the concept.....in reality a brand will only exist through the tangibles The delivery, time after time, of the promise The service, time after time, of the promise The reality of whether, time after time, it worked for you. So when you think about it, this intangible is ....well, tangible! And when you really want to be confused then think about this.... How is it that such a tangible, intangible is perceived as difficult to measure, when the tangible parts are so easily measurable......? People often struggle to measure the success of the brand, but I think that is when they are thinking of the concept - the intangible. When you turn it into a tangible object, then the measures are easy! Now you see why I don't usually drink coffee so late at night :)
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Show #206 - Is there such a thing as perfection? - Pt1 Show 206 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Dr Ellen Weber, who is "an entrepreneur who describes herself as a pathfinder for change" and who has developed "MITA, a model to increase motivation and achievement, for leaders and learners." Today we talk about perfection and whether it exists but if you may also want to check out two earlier shows that I recorded with Dr Ellen many months ago, and which over time have constantly been in the Top 5 most listened to Engaging Brand podcasts, here are the links Show 67 - The Brain and How Motivation Works Pt1 Show 68 - The Brain and How Motivation Works Pt2 Today we talk in the first part of the interview we talk about Is there such a thing as perfection? If perfection is subjective can we ever deliver on our idea of perfection? The concept of being perfectly imperfect! The difference between perfect and excellence The role of fear of failure in our lives. If we were perfect would we be less human? Is leadership an impossible concept in the moden business world? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here for the podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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