Show 213 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
Today I talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead. We talk about
Are brands in decline?
What do we mean by the death of a brand?
What is the significance of the rise of own labels?
Have brands developed personality disorders?
Why do many of the global brands come from small countries?
How employee engagement relates to creating a brand.
Evolution of brands towards fragmented brands.
Impact of depression as a major illness and how effect depression and their role in coping with depression
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
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