Feb 09, 2009

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Show #118 - It's Not What You Sell.... Show 218 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I interview Roy Spence about his new book, Its Not What You Sell, It's What You Stand For which looks at how successful companies are driven by a strong sense of purpose. Roy has worked with some of the major global brands and shares some great business anecdotes with us on this episode of The Engaging Brand podcast. We talk about What the company stands for is more important than what it sells How you keep the business purpose alive Importance of repetition in creating a strong business purpose Are consumers totally price orientated? The 'art' of discovering your business purpose The need to have both doer's and dreamer's in your leadership team How advertising is like an uninvited guest The importance of design consistency Does a purpose relate to a commodity business? The importance of marketing for business -2 - business companies If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter ! How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”
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10 Development Tips That Cost....Nothing! I get so frustrated with people who say "I would love to develop my people but I have no budget..." Whaaatt! Dad used to say to me, "Anna it is not what you put into an employee, it is what you draw out. Now that costs time, energy, commitment much more than money" Over the 20 years that I have had in corporate life I can honestly say the best development has always been the "free" ones....Here are 10 ways to develop the people around you with no budget and yes social media has made it easier than ever... Conversations which are focused on coaching - not telling them what to do, not showing them what to do but encouraging them to find the answers. Projects - can help develop time management, teamworking, cross functional knowledge, leadership etc RSS Feeds of industry news or leadership blogs. Then use these articles to discuss in your next coaching sessions. Small measurable goals and targets. This again allows you to coach for results and both recognize achievement and address areas for development Podcasts - and naturally The Engaging Brand would be top of the list :) But also choose podcasts on your industry sector as part of the continuing professional development. Charitable or community work. Why pay for teambuilding when you can do something together for a good cause. Delegation of some of your work - note I say delegate not dump! Again it recognises the potential that you see. Find internal experts. This is a win-win as it allows one person to develop further skills in presenting and also has a zero budget. Now one proviso here, choose people who have some presentational skills! Suppliers or potential suppliers may be willing to come in and hold briefing sessions. I love the lunchtime sessions that look at what will be happening in the next 12 months. Mentors. Again this could be internal or external. You could partner with other businesses in the area to offer mentoring services to each other.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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