Feb 05, 2009

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Show #118 - It's Not What You Sell.... Show 218 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I interview Roy Spence about his new book, Its Not What You Sell, It's What You Stand For which looks at how successful companies are driven by a strong sense of purpose. Roy has worked with some of the major global brands and shares some great business anecdotes with us on this episode of The Engaging Brand podcast. We talk about What the company stands for is more important than what it sells How you keep the business purpose alive Importance of repetition in creating a strong business purpose Are consumers totally price orientated? The 'art' of discovering your business purpose The need to have both doer's and dreamer's in your leadership team How advertising is like an uninvited guest The importance of design consistency Does a purpose relate to a commodity business? The importance of marketing for business -2 - business companies If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter ! How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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