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Today I interview Roy Spence about his new book, Its Not What You Sell, It's What You Stand For which looks at how successful companies are driven by a strong sense of purpose. Roy has worked with some of the major global brands and shares some great business anecdotes with us on this episode of The Engaging Brand podcast. We talk about
What the company stands for is more important than what it sells
How you keep the business purpose alive
Importance of repetition in creating a strong business purpose
Are consumers totally price orientated?
The 'art' of discovering your business purpose
The need to have both doer's and dreamer's in your leadership team
How advertising is like an uninvited guest
The importance of design consistency
Does a purpose relate to a commodity business?
The importance of marketing for business -2 - business companies
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Anna,
Very interesting interview, particularly on your part in terms of really getting some actionable answers.
As an Austin gal, it's always great to hear a Texan too!
Nettie Hartsock
Posted by: Nettie Hartsock | Feb 10, 2009 at 10:40 PM
Hi Nettie - glad you enjoyed the show. I really enjoyed speaking to Roy as we all KNOW we should concentrate on what we stand for, however we spend too much time on what we are selling. We need to combine the two, to truly differentiate ourselves...
Posted by: Anna | Feb 11, 2009 at 10:49 PM