Feb 06, 2009

Show #118 - It's Not What You Sell....

Show 218 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!

Today I interview Roy Spence about his new book, Its Not What You Sell, It's What You Stand For which looks at how successful companies are driven by a strong sense of purpose. Roy has worked with some of the major global brands and shares some great business anecdotes with us on this episode of The Engaging Brand podcast. We talk about

What the company stands for is more important than what it sells

How you keep the business purpose alive

Importance of repetition in creating a strong business purpose

Are consumers totally price orientated?

The 'art' of discovering your business purpose

The need to have both doer's and dreamer's in your leadership team

How advertising is like an uninvited guest

The importance of design consistency

Does a purpose relate to a commodity business?

The importance of marketing for business -2 - business companies

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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6 Feb 2009 18:53:04 | Pod Casts

2 Comments

Nettie Hartsock

Anna,

Very interesting interview, particularly on your part in terms of really getting some actionable answers.

As an Austin gal, it's always great to hear a Texan too!

Nettie Hartsock

Posted by: Nettie Hartsock | Feb 10, 2009 at 10:40 PM

Anna

Hi Nettie - glad you enjoyed the show. I really enjoyed speaking to Roy as we all KNOW we should concentrate on what we stand for, however we spend too much time on what we are selling. We need to combine the two, to truly differentiate ourselves...

Posted by: Anna | Feb 11, 2009 at 10:49 PM

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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