Feb 14, 2009

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Show #219 - 10 Golden Rules of B2B Social Media Marketing Pt1 Show 219 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I interview Jay Berkowitz of Ten Golden Rules Internet Marketing company and if you haven't listened to his podcast of the same name it is well worth checking out - here is the link to the Ten Golden Internet Marketing podcast. This podcast is in response to a listener asking "Is social media relevant in a B2B marketing context?" Jay gives us 10 golden rules and this podcast is the first 4 rules...watch out tomorrow for Part 2! Today we talk about Is social media relevant to B2B marketing? The importance of great social media content. How to generate revenue from your business blog The marketing concept of microselling and how it can generate business for you. Jay uses Woot as an example of this marketing strategy. Customer service as the new marketing In part 2 we talk about product promotion, search marketing, web optimised public relations, podcasting, subscription marketing and the important role of ratings/reviews. If you don't want to miss out you can subscribe to the show which is described below. During our discussion we wondered whether marketing is different B2B and B2C? Here are my thoughts - would love to hear your thoughts. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter ! How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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