Mar 05, 2009

Show #223 Tips on Business Writing that Engages People

Show 223 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!

Today I talk with Susan Gunelius,CEO of Keysplash Creative who is an expert and author on business communications. You can find her books here.

  • Has business writing changed over the last decade?
  • Has business writing itself become more informal or is it that business people have brought their personal style to the commercial world?
  • How words are now important but it is harder for those words to stand out from the crowd.
  • Tips on how to develop your writing skills
  • How creating the message is like building a house!
  • Is it about the words you use or how you construct the message?
  • The importance of writing as though to your best friend.
  • Which marketing trigger words work?
  • How do you develop your writing style?
  • Where does creativity come from - is it from the tools, the person or the message?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button!

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5 Mar 2009 19:32:06 | Pod Casts

3 Comments

Penny Stocks

Good post.I tend to agree.Having a business blog hosted in the website does help in getting good back links.

Posted by: Penny Stocks | Apr 28, 2009 at 12:09 PM

Anna Farmery

You can't beat googlejuice Penny!

Posted by: Anna Farmery | Apr 30, 2009 at 07:12 PM

Masters Dissertation

Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

Posted by: Masters Dissertation | Nov 07, 2009 at 08:23 AM

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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