Mar 02, 2009

Show #222 - Obama Leadership and Community Lessons Show 222 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk Barry Libert of Mzinga who is a pioneer in using communities, web 2.0 technologies to help businesses grow. He has just written a book on Winning Business Lessons of the Obama Campaign and we talk about Insights into the leadership style of Barack Obama How Obama copes with pressure The need to perfect your leadership style The importance of empathy and personal leadership How to keep in touch with how people are feeling The importance of creating a talented team How to create an engaged community that will sell the message for you Did the internet cause change or was it a way of demonstrating change? How the community communication was about building relationships not a pure communication tool How Obama used mobile technology The idea of customer managed relationships The importance of bridging between the past and the future in your communications If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter ! How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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