Mar 03, 2009

The "Fair" Prinicple of Leadership When I was much younger Dad took me to the largest fair in Europe which was held near us each year in the autumn. As normal he took me for enjoyment but also tied it in with talking to me about life - he never was one to miss an opportunity! He talked to me about how the fair was like life, like business. Here is what I remember We were on top of the big wheel and Dad said "When you are on the ground and in the detail the fair seems small. It is only when you come on the wheel that you see all the parts. Never forget to sometimes take that time to ride on the big wheel - remember to see the bigger picture" I was loving the dodgems and Dad said "There is a huge lesson here. If you constantly go into traffic, run into problems you don't get very and all you get is a bad neck. It may be fun for a short time but in the long run find your clear path" I remember saying how I loved the feel of the fair. He looked and said "That is because they appeal to all the senses. The smell of food you normally eat at the fair, the lights, the distinctive noises, the taste of the candy floss....they are all there to create a brand experience. The fair knows that to really engage then you need to look at more than one sense" I remember going on this particular scary ride. I hated every minute of it, yet when I came off it I felt exhilarated. It was the one that I talked to mum about when I got home. Dad smiled and said "Always remember that pushing yourself is scary, but the thrill of constantly pushing yourself will keep the excitement going." I believe now more years than I care too remember on....I now understand what he meant. Life, business has all the fun of the fair.....if you allow yourself to experience it.
Show #223 Tips on Business Writing that Engages People Show 223 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Susan Gunelius,CEO of Keysplash Creative who is an expert and author on business communications. You can find her books here. Has business writing changed over the last decade? Has business writing itself become more informal or is it that business people have brought their personal style to the commercial world? How words are now important but it is harder for those words to stand out from the crowd. Tips on how to develop your writing skills How creating the message is like building a house! Is it about the words you use or how you construct the message? The importance of writing as though to your best friend. Which marketing trigger words work? How do you develop your writing style? Where does creativity come from - is it from the tools, the person or the message? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter ! How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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