May 19, 2009

Show 237 - Marketing Online Tips and Trends

Show 237 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!

Today I talk with Sabrina Parsons, CEO of Palo Alto Software and blogger at Mummy CEO. Sabrina has a wealth of knowledge on advertising, marketing, and business development and if you have any questions for her then you can email her directly at sabrina@paloalto.com. I talk to her about

  • Is there such a thing as marketing online?
  • Have the marketing principles changed over time?
  • What are the trends with online advertising?
  • Why is the level of consumer analytics so important?
  • Why small companies are challenging larger companies?
  • Is there a difference between marketing and advertising?
  • Is marketing owned by the brand or the consumer?
  • How to stay focused when so many new marketing tools are appearing?
  • Which trend do you see in advertising that companies need to address?
  • The link between customer service and social media.

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter  or check out my new site Buzz Networker which looks at how social networking can help your brand.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here to hear the latest marketing podcast and it will take you to the latest podcast. Then press the play button!

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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19 May 2009 18:11:12 | Pod Casts

3 Comments

Doctoral Dissertation

Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

Posted by: Doctoral Dissertation | Oct 15, 2009 at 08:57 AM

Hispanic Internet advertising

Interesting questions you asked her, I'm sure the answers are really interesting as well. Can't wait to know what her answer was. Thanks for sharing and more power to you.

Best of Luck,
Raven

Posted by: Hispanic Internet advertising | Nov 12, 2009 at 10:53 AM

Forex Brokers

Well... round about every blog posts online don't have much originality as I found on yours.. Just keep updating much useful information so that reader like me would come back over and over again.

Posted by: Forex Brokers | Jun 10, 2010 at 11:20 AM

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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