May 03, 2009

Doing nothing is often the most important action of all? Dad turned to me one day and said "Come on grab your coat I am going to have a strategy session...want to see how to spend the best hour of your business life?" As I loved my time with my Dad there was no argument off we trotted down the lane by the side of the house. At the age of 12 I felt very important going on a major strategy session.... At the end of the lane is a wood, just before the wood was a bridge and a stream....Dad promptly sat on the grass looking at the stream and the wood. Mmmmm I thought so asked...."When does the strategy session start?" Dad looked, smiled and said "Those meetings in offices with paper are not develop the business you need to have a meeting with your mind. Your mind has listened to people around you, taken in words from books, felt the wrath of customers, felt the warmth of let it all digest and let your mind wander....let it think....let it compute.....let it take your on a journey of exploration. You see a mind is a wonderful thing, but the mind never gets the chance to shine because you fill it with meetings, actions, busy-ness on your business! Your mind needs you to mind about its welfare. You need to find 'mind' time.....that is when the strategy starts to become clearer" Since being in business I always find time to sit in the open air...looking at nature and just reflecting. People think I am having a break.....but that time is the most important time....doing nothing is often the most important action of all... Do you create mind time?

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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