Jun 09, 2009

Show #243 - Creating an Innocent Brand Pt2 Show 243 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Last week at the Leeds Business Week, I got the chance to speak to Richard Reed of Innocent Drinks a truly inspirational entrepreneur, all about branding and social media. The first part about building the innocent brand was published earlier this week and this second part of the podcast interview covers the social media aspects I am joined by Monica Tailor to ask How did Innocent Drinks approach social media? How do Innocent approach customer feedback from social media? How did corporate social responsibility become part of the brand strategy? Why social media is an important part of the customer relationship. How does Innocent maintain the fun vibe during the recession? The relationship between creativity and cash The Simon Cowell trick to management! (Didn't see that one coming :)) What did he think of the Walkers advertising campaign Don't forget to subcribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest marketing podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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