Jul 13, 2009

Show 248 How to Spot the Innovative Ideas

Show 248 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial.

This is an interview with Karl Ulrich who has written a thought provoking business book called Innovation Tournaments - check out the official website for the book as there are many free innovation tools to use

  • What is innovation REALLY?
  • Why people struggle with innovation
  • Does innovation have to create value to be successful?
  • Value in innovation is not necessarily about profit
  • How innovation is about searching for opportunities
  • What are innovation tournaments?
  • Is innovation a fusion of crowdsourcing and brainstorming?
  • How to address the defensive mindset within business.
  • How you need to remain chronically dissatisfied to be innovative.
  • How a commodity business creates the chance for innovation!
  • Discussion about how small business is well set for innovation - but be aware!
  • How brand extension can cannibalise your profit under the guise of innovation
  • Pitfalls to watch out for in filtering ideas

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter.

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13 Jul 2009 15:22:26 | Pod Casts

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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