Sep 09, 2009

Show 260 - The Sociology of Community Pt1

Show 260 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial.

I have been fascinated by the idea of community and what makes a community compared to a network. Also the effect on society from how our communication is changing.

I invited Dr Vince Miller on to the podcast to talk about the sociology. This is the first part of the interview - watch out for the second part tomorrow.Today we discuss

  • What is social networking about? Self promotion or connection?
  • What is a community?
  • How the need to connect may be driven by capitalism
  • How social life reflects our work life insecurities.

    Don't forget to subcribe to the show so that you don't miss the second part of the show in iTunes or on the Blubrry site.

    If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter.

    How you can listen to the Engaging Brand

    1) You can listen on your PC now without downloading any software just click to hear the latest marketing podcast

    2) You can subscribe to the show via iTunes or

    3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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    9 Sep 2009 16:30:00 | Pod Casts

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    Information is not power, sharing is not power... Information used to be power, though in reality it was never power. After all if no one knows that you know....then how can you use that power! I was brought up to believe it was the sharing of information that gave you power. I have always loved sharing, that is why I love running seminar's and speaking at events... But the more I think about it....an evolution has happened. Information is now at the end of a computer keyboard. Sharing is now at the end of a Google search. It is not the sharing that is hugely important...the sharing should be the free element of your brand. It is the context in which the information fits that is the premium element. That is why I have no problem giving away my knowledge. If I don't then you could always Google and find it out. What people will pay for is the relevance of that information to their specific context. I realize it is now the personalization of information, the filtering, the sharing of individualized information which is powerful
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    Show 261 - The Sociology of Community Pt2 Show 261 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial. I invited Dr Vince Miller on to the podcast to talk about the sociology. This is the second part of the interview - check out the first part of the interview on The Sociology of Community Pt1 as that sets the background to todays discussion. Today we discuss Are we losing the ability to create communities? Do human beings need to belong to a community? At what point is a community a social network? Is a virtual world a community? Is social networking a good thing for society? What social skills do we need to evolve for the future? Has community become the ultimate in personalisation - My community ? Don't forget to subcribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click to hear the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

    Anna Farmery

    Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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