Oct 04, 2009

Show 264 - The Next Evolution of Marketing

Show 263 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I talk with Bob Gilbreath about marketing with meaning. I really enjoyed his new bookImg_book_gray

The Next Evolution of Marketing which is crammed full of examples of how companies can give the marketing itself meaning and how they are adding value to their consumers world through the marketing.

We talk about

  • How research shows that advertising can actually turn a consumer off your brand
  • How marketing itself has to have meaning
  • 3 steps of how to connect with your consumers by marketing with meaning
  • Do samples and offers add meaning to your consumers life?
  • How the consumer context is so important in marketing
  • How to determine the connection method for the brand- experience, social networking, contributions etc ?
  • The concept of achievement in marketing with meaning

    Don't forget to subcribe to the show in iTunes or on the Blubrry site.

    If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

    How you can listen to the Engaging Brand

    1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

    2) You can subscribe to the show via iTunes or

    3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

    4 Oct 2009 20:34:23 | Pod Casts

    The comments to this entry are closed.

    NEXT POST
    5 ways to encourage positivity Positivity is contagious both within your mind and the minds of others. Here are 5 ways to encourage a more positive approach Listen to your words - think and say positive words. We do, what we think. Remove 'can't, 'won't', 'never', 'it's no use' from your vocabulary. Remember when we believe, we can achieve anything we want to... Encourage more positive thinking by using - When I?, Why not?, What if?, What do we need to do differently?, What we can do is...Don't see problems, search for creative solutions. After all problems are depressing, creative solutions are exciting.. If you are learning something new (every day!) talk positively to yourself. Trick your brain into believing that you are on the way to understanding and mastering it. Instead of "I will never understand this" try " I haven't quite mastered this yet however when I have mastered it then....." Think constantly about what you want to achieve, your dreams, your passions, your goals....the more you think about them, talk about them, the more they become achievable, the more they become reality.
    PREVIOUS POST
    Know a 18-24 yr old entrepreneur wanting £5,000? I am a true believer in talent and a supporter of young talent. Part of the reason I do The Engaging Brand podcast is to provide a learning resource to up and coming talent. So I was really pleased to see two local successful entrepreneurs offering a wonderful prize. Debbie and Andrew Keeble (who produce the best sausages in the world - trust me I am quite the connoisseur on sausages!!!) are running a competition for 18-24 year olds who have "a strong idea for a food or drink product or have developed a product in the last 12 months and need help and support to take it to market." If you know of someone, a relative or someone in your area and they might want the chance to win a prize of £5,000 plus a year of mentoring and support from Debbie and Andrew then here is a link to the Dragons Pen entry form. In a recessionary time isn't it wonderful to see a brand and its leaders still finding the funding to encourage new talent...well done.

    Anna Farmery

    Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

    The Typepad Team

    Search

    Become a Fan

    Connect with me on

    Recent Comments