Nov 06, 2009

Show #269 - 3 Steps to Design Thinking

Show 269 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I am talking to one of my favourite authors - Roger Martin. Roger really makes me think about thinking! If you have listened to the podcast interview with him on how we need to learn to hold opposing thoughts together at the same time, then you can listen here.Book_design_of_business

Tonight we talk about his new book The Design of Business

  • Are the permanence of roles and job titles stifling business today?
  • Life is a series of projects
  • 3 stage funnel of design thinking
  • How reinvestment of time saved is vital for design thinking
  • Is the skills gap in management and leadership about finding the customer mysteries to solve or knowing the actions to take?
  • Is there an optimum time between the stages of thinking?
  • Do you need to be a design thinker to implement design thinking?
  • Why the education system fails our society

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6 Nov 2009 19:57:57 | Pod Casts

2 Comments

Bobby Hewitt

Wow Anna, you ask the best interview questions I've heard from an interviewer. Design Thinking sounds liek a great book, yet again you're agging more books to my must read list. Thanks for the great podcast.

Posted by: Bobby Hewitt | Nov 08, 2009 at 11:53 PM

Anna Farmery

Bobby - thank you so much. I really appreciate the vote of confidence. Maybe my love of learning and books helps...I always love the design shows.

Keep listening!

Posted by: Anna Farmery | Nov 09, 2009 at 08:32 PM

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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