Are you emotional enough?

Business can tend to make you play safe, play the odds.

However, business and branding is all about emotions. Your product or service is feeding or quenching an emotional need. From the hiring of an accountant to remove the stress from the tax calculation to the purchase of a book to build your confidence, feed your romantic side or give you an escape from the realities of life.

Playing safe can work....but to create a lasting impression, to create that feeling of loyalty, to make people so passionate about your brand that they tell the world...then I believe you have to

• Be emotional....by selling emotion
• Be emotional...by expressing your personality
• Be emotional....by being a person not a company (Social media is a great help here!)
• Be emotional....by understanding that you sell to people through people. Take time to understand the team you work with, fulfill their emotional needs so that they feel ready to concentrate 100% on fulfilling the emotional needs of your consumers
• Be emotional...by standing for something or against something

Being emotional has such a negative connotation yet is the very heartbeat of branding.

Don't fear being emotional in a positive sense....fear more stirring no emotion at all!

Comments

[Tina Del Buono, PMAC]

Very true about allowing your emotional side to show at the proper time and place at work. After all we are emotional beings. Having a good supportive team that you have bonded with is essential in creating the enviroment for emotional expression.

Thanks for your blog

[KINGRPG]

I like that you think. Thank you for share very much.

[Matt]

So true, being emotional is having a transparent and honest business that your customer can trust on with. Your customer service must show that and make them feel they are welcome there.

There is an interesting conversation here http://bit.ly/azEurc about customer service and customer loyalty that you may be interested in joining!

[Seth Brickner]

Some of the most important emotions you can show your customers are empathy and compassion. This helps build trust by telling the customer "I know what you're saying; I've seen this situation before and I know how it can impact you." It is only from people that you feel truly understand your situation that you're willing to take advice.

The branding of your business as one that delivers excellent customer service requires employees to engage customers through positive language, expression of empathy, trust and proactive solutions. Industry-leading training in this area is available; see http://www.impactlearning.com/default.aspx.

Don't be afraid to show some emotion and let people know empathize with their situation!