Sep 14, 2010

4 Tips When You Find Thinking Hard!

Thinking is at the core of what I do....so much so that some days my brain just doesn't want to think anymore! When that happens there are 4 things that I do

  1. Stop and take a break. Allow your mind to recharge - quick walk either listening to music or just looking around with no other thoughts in your head, usually works.
  2. Tell myself not to think about thinking! OK that sounds silly....but often it is the desire to get to an answer or come up with an idea which tires you. If you stop concentrating on getting to the answer and just allow yourself to drift - and think - the answer will come...Dreaming, drifting is not wasting time - it is your brain simmering before bringing the idea to the boil.
  3. When I see a wonderful quote or i think of an idea, I write it down in my beloved moleskine notebook. When I seem stuck, I make a coffee and just glance through the notebook. The notes act as a trigger to new thoughts...
  4. Ring the person who inspires you. Not necessarily to talk to them about what you are doing, just allow yourself to freewheel...allow yourself to fill up on inspiration. Glassesfillingup
14 Sep 2010 17:16:01 | Creativity

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How Not to Become Boring.... There is a difference between being alive and living your life. As people we need to breathe and as companies we need to breathe then so do brands.... As people we often forget to live, going through the motions until something happens that makes us reevaluate. The problem for companies and brands is that reevaluation often comes too late to recover in the market....brands need to breathe, brands need to be allowed to live for the moment..... Brands need to keep true to overall values but that does not mean losing the element of surprise. How you convey those values needs to keep changing.... Brands need to learn to prune....brands often over extend, often have so many line extensions that the core offering is stifled...learn from nature - prune before you kill the good trees. Brands need air....Attention, Interaction and Renewal Brands can only get air from being outside of the corporation. They need to interact with consumers, they need to grow through consumers, they need to live externally not internally on powerpoint or in meetings. This is where social media is superb for breathing life into the brand. Brands are often termed personalities...make sure that personality gets the air needed to thrive otherwise it lacks energy and looks bored :)

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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