Social media is a wonderful way of expressing your brand personality. However, I think it is more than that....brands, companies are not selling products or services per se...for me they are marketing emotional triggers...
Consumers experience products and services. For me, they don't consume the product or service, they consume the experience. Social media can have a huge part to play in triggering that emotional need, that emotional desire to experience more....social media is almost like the smell of fresh bread at the market to trigger a desire to buy the loaf.
Social media stimulates......social media can be your brand trigger....
Companies who understand what they are wanting to trigger and understand what triggers the need in their desired consumers.....develop winning strategies.
Is social media a trigger for you or is it a pure communication of facts....? The latter for me is media, the former creates a conversation....
Such a well written post.. Thnx for sharing this post! Looking forward for your next post..
Posted by: Kathy Garolsky | Sep 09, 2010 at 11:01 AM