Oct 28, 2010

Show 309 - Why half of what you do is waste Show 309 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Ron Wince from Guidon an expert in how continuous improvement can imrpove your bottom line, joins Anna Farmery on The Engaging Brand podcast to talk about Is continuous improvement a tool or a culture? Why continuous improvement should not be "an internal department at the back of the factory" but customer focused. Continuous improvement should be a business strategy not a response to a crisis What is six sigma? How the process tools of six sigma need a strong leadership lead. Is it risky too accept variation for the customer or should you strive for 100% perfection? Is there a risk that measurement statistics run the business and how do you ensure that you keep focused on positive outcomes? How do you change the future rather than manage the past performance? How 95% of your business process will be non value-added!! How 50% of what you do is waste! Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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