Jan 05, 2011

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Show 316 - How to measure happiness Show 316 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Ivan Robertson, Managing Director of Robertson Cooper and an Emeritus Professor of Work and Organisational Psychology, UMIST, has published over thirty books regarding Occupational Psychology and is a recognised industry expert on leadership and development joins Anna Farmery on The Engaging Brand podcast to talk about whether we can measure happiness. What is happiness? Does happiness depend on the variation of wealth between the top earners and the lower paid. Does the differential between Executives and the lower paid in a business affect happiness? Is happiness about money or something wider? The 3 parts of happiness - social, psychological and physical elements. Is happiness contagious? Is apathy more dangerous than unhappiness? Is a happiness index only meaningful over a period of time or can it be a static measure? How to create a happiness index? Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml
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Show 317 - Is advertising still effective Show 317 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Dan Hill of Sensory Logic and who is a recognized authority on the role of emotions in consumer and employee behaviour joins Anna Farmery on The Engaging Brand podcast to talk about his fascinating new book About Face which is based on research using facial coding, eye tracking and cutting edge tools. We talk about Is advertising still effective? How advertising creates emotion not attention Are there nuances between industries on what creates emotion? How creativity is about the design as much as the message How creativity in the delivery can draw outsiders in to the advertising The 3 most persuasive words you can use in advertising. How emotion appeal can be about the personal motivation as much as creating emotion between people Why the face is so important in advertising How close ups have 20% more appeal The link between creating familiarity and getting people's attention How to find the essential human truth to allow consumers to create their own story Why should you never lead with price Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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