Jan 09, 2011

10 'Brand' New Year Resolutions! I have been in contact with Shawn Parr who is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego whose clients include Starbucks, Pepsi, Adidas, MTV, Nestle, Virgin, Disney, Nike. Shawn is a great guy on branding and I wanted to share with you all his new year resolutions for branding. 1. BE COURAGEOUS, OFTEN Take bold steps to stand out from the crowd. Reflect on 2010 and look at what you did well,and what you could have been different. Take courageous steps to help your brand stand out in2011. 2. REVISIT AND REFINE YOUR PURPOSE Take the time to look back at your mission and vision and ask if you were living it in 2010.Look for places to bring it to life with your team and explore whether you need to refine it.Remember: the words aren't set in stone. If they're not resonating, rewrite and revise! 3. SHUT UP AND LISTEN There's a lot to learn if you just take the time to listen. Make sure you ask your team forfeedback, ideas and suggestions. Listen to your consumers and pay attention to research.Listen to what they have to say and act on what you've heard. Honest, unfiltered feedback isfuel for change. 4. FIND AN ENEMY An enemy gives you and your team something to push against–something to challenge. Anenemy inspires passion! This year, define a clear enemy and rally your team. It could be acompetitor, a trend or an element of your internal culture. No matter what it is, create a plan tobeat it, share the mission with your team and go forth! 5. STRETCH AND SET SOME BIG GOALS Set at least one wild and audacious goal for 2011–something you've never tried before. Outlinethe goal, share it with your team and challenge them to play their part in achieving it. Just don'tforget to celebrate the small victories and successes on the journey. 6. BUILD A PASSIONATE AND ENGAGED TEAM Your most valuable resource is your people. This year, weed out those don't contribute andaren't engaged. Replace them with active, passionate and energized people who will make atrue difference to the rest of your team and your brand. 7. INJECT FUN INTO THE EVERYDAY One of the best motivators for your team is a great work environment. This year, start doingsmall things that make your employees happy. A monthly massage for a those who have putin extra hours or a weekly pot-luck for the team. Small gestures or events can make a bigdifference. And the benefits won't just stop with your team - they will show through everythingthat your brand does. Happy people equals happy brand. 8. PLAN FOR LEARNING This year, make a commitment and ensure you company is continually learning and is inspiredby the word at large. Create a program that allows your team to take classes. Host a "learninglunch" monthly with guest speakers. Injecting new thinking into your organization will energizeyour team and, ultimately, benefit your brand. 9. MAKE FRIENDS WITH...
Show 318 - How to get the job you want Show 318 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Elinor Stutz speaker, author and CEO of Smoothsale joins Anna Farmery on The Engaging Brand podcast to talk about how to find the right job and the right employer. We talk about her new book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews” is based upon years of community service teaching job-seekers how to interview best to land the job they desire. For a FREE consultation ring 800-704-1499 How you learn to find the right job? How job interviews are just like sales meetings - sell your skills and sell your brand. The importance of knowing whether the company is a good fit for you The importance of a list of what you need, what you don't want and what is negotiable. How researching the company continues through entering the reception How to assess and show your people skills Why you should use the 'speak in 3's' technique How the balance has changed due to the internet - the interviewee used to do the research but the interviewer also has that ability now as well! Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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