Feb 23, 2011

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Show 322 - Terms of Engagement Show 322 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Dick Axelrod who before founding the The Axelrod Group, was an organization development manager for General Foods, - the first company in America to use self-directed work teams, joins Anna Farmery on The Engaging Brand podcast to talk about the Terms of Engagement. Do change initiatives need an 'engaging culture' before they start or can you develop them? Do you need engagement for both evolutionary and revolutionary change? How to pass the test as a leader of change. How to create change conversations and why... Why and how to connect people How to balance pleasing everyone and listening to everyone! How to create community How human brains respond to threats and rewards. How to create positive triggers in the brain How a healthy company responds continuously to its environment. How people don't need to like change...they need to understand change! Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed
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Show 323 - Brand Driven Innovation Show 323 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Erik Roscam Abbing, is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design. Erik, founder of Zilver Brand-Driven Innovation and a teacher at the school of Industrial Design at the Technological University of Delft, Netherlands, joins Anna Farmery on The Engaging Brand podcast to talk about Brand Driven Innovation What is the difference between branding, design and innovation Are the three concepts independent or co-dependent? Are branding, design and innovation functional or intrinsic to the culture? Are branding, innovation and design goals in themselves or should they be a by product or outcome of other goals? Should we not even think about branding etc as they should be outcomes? What is design thinking? Balancing short term profitability with building the internal model of business driven innovation What is touchpoint orchestration? How the consumer experience should remain constant not the branding, innovation and design Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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