Mar 24, 2011

Show 327 - innovation is a social process Show 327 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. With all the democratic surges around the world I invited Patrick Howie to join me, Anna Farmery on The Engaging Brand podcast to talk about evolutionary thinking. Patrick has written a fascinating new book THE EVOLUTION OF REVOLUTIONS and is creator of a new social prediction website,, which calculates the probability that a specific individual can accurately predict a sequence of future events by answering a few questions. Patrick has spent two decades studying the social process of innovation as an economist and I wanted to talk about How democracy is evolving through the revolutions in the Middle East Does innovation come from a tension between two ideas? Does democracy need a competitor to evolve? Are we making the most of democratisation? How evolution comes from one initial revolutionary idea which breeds other ideas. Is innovation a fusion of two ideas? How innovation is a social process Do you need a different way of thinking to make the revolutionary steps? What is chunking and how marketing can benefit from this idea? Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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